Over 2 million bottles sold in the last 12 months for Cadis 1898's flagship brand


After toasting the victories that led to an excellent result on the pitch in their first year in Serie A, Maximilian I and AC Monza will continue their partnership also in the 2023/2024 football season.

An alliance between two realities united by the same desire to grow in order to reach ever more ambitious goals: on the one hand, Monza, founded in 1912, which last year reached the top Italian championship for the first time, conquering a sensational eleventh place thanks to 52 points collected. This is the second best score for a debutant in Serie A after Chievo Verona who scored 54 points in the 2001-2002 season. On the other Cadis 1898, one of the main and most qualified realities on the Italian and international wine scene, which with its Maximilian I brand has for several years been firmly positioned among the best-selling sparkling wines in Italy.

«There are over 10 million Italians who toast with our bubbles every year, so we can only be proud to take the field again alongside Mr. Palladino and his champions again this season. For us, Monza represents a great development opportunity in terms of marketing and sales. During the last sporting season Maximilian I obtained an important image return from this activity, the bottles sold over the last twelve months were over 2 million», comments Wolfgang Raifer, general manager of Cadis 1898, at the whistle the beginning of this renewed partnership which also announces another novelty «A few weeks ago we launched the bitter Maximilian I, a strongly desired product to complete the offer and tie our sparkling wines also to the moment of aperitifs and cocktails».

The 2023/24 season will therefore celebrate the union of intentions, objectives and values of two great realities ready to win again on and off the pitch.